Samuel Farrand is an American-Scandinavian artist based near Asheville, NC. His artistic journey began in New England, where he studied Art History, Illustration, and Design Theory. Creating digital art since 1998, much of his inspiration is drawn from the American Jamband and Festival community. His Scandinavian heritage and connection to Nordic shamanism also add a mystical dimension to his work, and his career as a digital artist is driven by both personal passion and professional excellence.

Samuel’s creative process begins with the creation of simple line vectors in Adobe Illustrator. These vectors are transferred to Adobe Photoshop and rasterized into more intricate, detailed illustrations. He combines multiple illustrations into multi-segmented compositions, adding familiar subject matter like grass, clouds, and mountains to enhance the narrative. He maintains a growing graphics library with over 663 PSD files and 491 completed pieces, allowing him to reuse and refine elements across his work, creating increasingly complex compositions. This library has become a valuable resource for his expanding body of professional work.

Throughout his career, Samuel has collaborated with major international record labels such as Ovnimoon Records and Anjuna Records. His work has been featured in prestigious galleries, professional publications, and permanent installations like Meow Wolf in Denver and Las Vegas, further cementing his position as a prominent figure in the digital art scene. With over 491 completed artworks and more than 663 assets in his growing graphics library, Samuel's body of work spans across digital and physical installations, reaching millions of viewers worldwide.

In 2014, Samuel launched his clothing brand, later rebranding it as Tetramode in 2018. Tetramode has since grown into one of the top festival fashion brands at an international level, a testament to Samuel’s commitment to building a globally recognized artistic community.

Samuel’s dedication to his career in digital art is unwavering. As he continues to evolve his work and expand his brand, his goal is to further cement his legacy as a leading visionary artist in both the digital and festival worlds.